Google Adsense CPC Rates by Country – Find out Which Country Pays the Most

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No doubt, Adsense is one of the best-paying ad networks and can help people make their living. Adsense pays for valid ad clicks and impressions publishers receive on their website. Revenue for every click publisher receive varies, depending upon many different factors, which are following.

  1. Country of visitor
  2. Type of Ad
  3. Competition of Advertiser on that niche
  4. Level of Partnership with Google

This isn’t Possible any longer, but it was a few years ago!

The thing that matters the most is “Visitor country/Geographical Location” because 99% of advertisers target their ad on the basis of Geo Location, also Ad keyword (advertising niche) matters a lot but it comes after country. You cannot get any revenue for niche from a country where it is not valid like “Insurance in Pakistan” although insurance is one of the highest paying keywords in the USA but you cannot get any revenue for insurance keywords from Pakistan as very few people are interested in insurance and there is no  competition on Insurance keywords in Pakistan. So the most important factors for CPC are visitor location and ad niche.

Adsense CPC normally ranges from average 0.5$ to 2$ at the most for normal publishers, some account holders can enjoy up to 50$+ CPC for top-paying keywords. Keep reading below to see how we can get high CPC.

Adsense CPC Rates By Country

I have collected this data from several of my friends so we can have an idea and make an average estimate of how much AdSense pay by country. It may differ a lot for you as the country is an important signal but not the only defining signal.

Note:

*Average CPC: Normal CPC which most of the publishers receive on their click including all major niches.
*Maximum CPC: is the highest CPC that publishers receive on top-paying niches.
*Average CTR: is a measure of the nature of people that usually click on Ads, remember CTR depend on the placement of the ad and site layout.

Remember it’s in the euro. 
1
CountryAverage CPC (EUR)Average CTRAverage RPM
2
United States0.260.78%2.04
3
Australia0.230.80%1.83
4
Canada0.220.63%1.37
5
Marshall Islands
0.221.20%2.62
6
United Kingdom
0.20.81%1.6
7
Germany0.181.38%2.44
8
Unknown Region
0.181.13%2.07
9
Switzerland0.151.60%2.35
10
China0.150.49%0.73
11
Norway0.141.09%1.5
12
Austria0.141.18%1.67
13
Ireland0.140.71%1.01
14
Togo0.143.76%5.32
15
Andorra0.141.07%1.52
16
New Zealand0.130.85%1.14
17
Netherlands0.120.75%0.91
18
France0.121.20%1.4
19
Singapore0.120.77%0.89
20
Burkina Faso0.120.18%0.21
21
Sweden0.111.68%1.82
22
Belgium0.110.96%1.09
23
Vanuatu0.110.65%0.73
24
Finland0.11.85%1.91
25
United Arab Emirates
0.10.94%0.93
26
Hong Kong0.10.72%0.7
27
Côte d’Ivoire0.11.16%1.14
28
South Africa0.091.01%0.86
29
Nigeria0.090.97%0.88
30
Israel0.090.99%0.93
31
Japan0.090.69%0.6
32
Oman0.090.95%0.81
33
Sierra Leone0.091.23%1.14
34
Italy0.080.81%0.62
35
Spain0.080.67%0.53
36
Denmark0.081.09%0.87
37
Qatar0.080.51%0.41
38
Ukraine0.081.01%0.8
39
Ghana0.081.23%0.93
40
Iran0.081.79%1.42
41
Puerto Rico0.080.82%0.63
42
Syria0.081.00%0.84
43
South Korea0.070.81%0.58
44
Czechia0.071.09%0.76
45
Kuwait0.070.63%0.42
46
Estonia0.071.70%1.25
47
Cameroon0.070.90%0.64
48
Bahrain0.071.87%1.23
49
Poland0.060.92%0.51
50
Portugal0.060.89%0.51
51
Taiwan0.060.93%0.54
52
Russia0.060.91%0.55
53
Jordan0.062.19%1.27
54
Slovenia0.060.77%0.45
55
Latvia0.061.40%0.77
56
Papua New Guinea
0.061.77%1.02
57
Dominican Republic
0.060.70%0.43
58
Luxembourg0.060.57%0.32
59
Kyrgyzstan0.062.16%1.28
60
Malaysia0.050.70%0.34
61
Brazil0.050.76%0.37
62
Saudi Arabia0.051.95%0.93
63
Hungary0.051.34%0.64
64
Chile0.050.71%0.32
65
Croatia0.050.66%0.34
66
Mauritius0.051.17%0.62
67
Iceland0.051.95%0.99
68
Maldives0.050.90%0.44
69
Malta0.051.00%0.48
70
Macau0.051.20%0.58
71
Uzbekistan0.050.34%0.18
72
Grenada0.051.43%0.7
73
Angola0.051.24%0.66
74
Kiribati0.0510.00%4.63
75
India0.040.85%0.34
76
Indonesia0.040.79%0.3
77
Turkey0.040.52%0.23
78
Vietnam0.041.05%0.38
79
Peru0.040.61%0.22
80
Romania0.041.27%0.45
81
Cambodia0.043.16%1.14
82
Greece0.040.59%0.23
83
Argentina0.040.70%0.27
84
Kosovo0.042.79%1.08
85
Slovakia0.041.12%0.47
86
Palestine0.041.01%0.43
87
Mongolia0.042.74%1.17
88
Bulgaria0.040.74%0.29
89
Somalia0.041.32%0.54
90
Senegal0.042.61%1.05
91
Cyprus0.040.60%0.25
92
Kazakhstan0.041.45%0.54
93
Aruba0.042.46%0.9
94
Liberia0.044.20%1.49
95
Bahamas0.040.82%0.33
96
Martinique0.041.37%0.52
97
French Guiana0.041.94%0.81
98
Micronesia0.042.17%0.92
99
Pakistan0.030.85%0.23
100
Thailand0.031.18%0.39
101
Philippines0.030.88%0.23
102
Mexico0.030.98%0.31
103
Bangladesh0.031.25%0.42
104
Egypt0.030.88%0.29
105
Ethiopia0.031.67%0.52
106
Nepal0.031.39%0.4
107
Kenya0.031.09%0.33
108
Sri Lanka0.031.11%0.31
109
Colombia0.030.72%0.18
110
Afghanistan0.031.12%0.32
111
Bolivia0.031.00%0.25
112
Lithuania0.031.50%0.4
113
Tunisia0.031.43%0.37
114
Costa Rica0.030.92%0.27
115
Trinidad & Tobago
0.031.01%0.35
116
Ecuador0.030.84%0.28
117
Serbia0.030.92%0.26
118
Bosnia & Herzegovina
0.031.11%0.35
119
Guatemala0.030.85%0.23
120
Macedonia (FYROM)
0.030.98%0.25
121
Yemen0.031.49%0.48
122
Rwanda0.030.55%0.19
123
Uruguay0.030.71%0.23
124
Belarus0.030.86%0.26
125
Suriname0.031.43%0.43
126
Mozambique0.031.19%0.32
127
Lesotho0.032.59%0.69
128
Botswana0.031.64%0.44
129
Armenia0.030.91%0.27
130
French Polynesia
0.031.59%0.46
131
Cook Islands0.033.67%1.24
132
Congo – Kinshasa
0.030.93%0.26
133
Northern Mariana Islands
0.032.29%0.78
134
Cayman Islands
0.030.93%0.3
135
Algeria0.021.81%0.39
136
Morocco0.021.18%0.28
137
Iraq0.024.06%0.79
138
Lebanon0.021.79%0.39
139
Jamaica0.021.56%0.38
140
Myanmar (Burma)
0.021.40%0.22
141
Uganda0.021.36%0.3
142
Georgia0.022.04%0.36
143
Cuba0.021.07%0.23
144
Panama0.020.98%0.2
145
El Salvador0.021.30%0.32
146
Libya0.020.89%0.13
147
Venezuela0.020.71%0.13
148
Zimbabwe0.021.32%0.28
149
Madagascar0.020.90%0.2
150
Paraguay0.021.10%0.22
151
Brunei0.020.59%0.1
152
Barbados0.021.19%0.23
153
Tanzania0.020.68%0.11
154
Réunion0.020.88%0.19
155
Moldova0.021.36%0.29
156
Guam0.021.04%0.22
157
Namibia0.021.23%0.2
158
Benin0.021.55%0.27
159
Fiji0.021.02%0.19
160
Turks & Caicos Islands
0.025.00%0.92
161
Nicaragua0.020.25%0.05
162
Djibouti0.021.12%0.24
163
Tonga0.025.88%1.02
164
Samoa0.021.90%0.33
165
Haiti0.020.50%0.11
166
Albania0.011.75%0.24
167
Sudan0.011.12%0.12
168
Azerbaijan0.012.73%0.27
169
Guyana0.011.91%0.28
170
Laos0.012.71%0.27
171
Zambia0.011.75%0.17
172
Turkmenistan0.010.96%0.1
173
Montenegro0.011.54%0.15
174
Honduras0.010.76%0.08
175
St. Lucia0.011.82%0.16
176
Solomon Islands
0.014.22%0.49
177
Malawi0.011.89%0.11
178
Guinea0.013.01%0.36
179
American Samoa
0.015.75%0.54
180
Swaziland0.012.71%0.14
181
St. Kitts & Nevis
0.011.20%0.14
182
Bhutan0.011.22%0.18
183
New Caledonia0.011.11%0.09
184
Curaçao0.011.47%0.13
185
Caribbean Netherlands
0.010.89%0.09
186
Burundi0.016.85%0.38
187
Seychelles0.010.95%0.08
188
Faroe Islands0.011.45%0.14
189
Central African Republic
0.0112.50%1.43
190
Belize0.010.55%0.05
191
St. Vincent & Grenadines
0.010.30%0.03
192
Palau0.012.17%0.28
193
Greenland0.014.17%0.24
194
Gambia0.010.58%0.03
195
Equatorial Guinea
0.012.00%0.23
196
Dominica0.012.08%0.12
197
Congo – Brazzaville
0.012.13%0.13
198
British Indian Ocean Territory
0.0125.00%1.46
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OLD REPORT

 CountryAverage CPC Rate Maximum CPC RateAverage CTR
 United States (US) 0.16 – 1$ >15$ 2-3%
 Canada 0.30 – 7$ >17$ 2%
 United Kingdom (UK) 0.33 – 3$ >9$ 1-2%
 Germany 0.40 – 1$ >11$ 1-3%
 Thailand 0.30 – 1$ 6$ 2%
 Japan 0.20 – 0.80$ 4$ 3%
 United Arab Eimrates (UAE) 0.15 – 3$ 11$ 4%
Switzerland 0.20 – 1$ 6$ 3%
Italy 0.10 – 0.50$ 3$ 1-3%
South Korea 0.15 – 1$ 4$ 1-3%
Singapore 0.15 – 0.90$ 5$ 1-2%
Malaysia 0.6 – 0.60$ 2$ 2%
Qatar 0.6 – 0.70$ 3$ 3%
New Zealand 0.10 -0.40$ 3$ 4%
 Kuwait 0.30 – 2$ 14$ 4%
 Spain 0.10 – 0.60$ 2$ 3-4%
 Ghana 0.10 – 0.30$ 1$ 3%
 Zambia 0.05 – 0.30$ 1$ 4-5%
 Saudi Arabia 0.10 – 1$ 7$ 3-4%
 Turkey 0.10 – 0.50$ 2$ 3%
 India 0.10 – 0.45$ 3$ 3-5%
Cameroon 0.05 – 0.30$ 2$ 3%
Brazil 0.10 – 0.50$ 1$ 2-3%
Netherlands 0.06 – 0.70$ 2$ 2%
Indonesia 0.06 – 0.38$ 1$ 2-3%
Bangladesh 0.05 – 0.30$ 1$ 4%
Philippines 0.03 – 0.25$ 1$ 3-5%
China 0.05 – 0.80$ 6$ 2-3%
Brunei 0.04 – 0.23$ <1$ 5%
Afghanistan 0.03 – 0.15$ <1$ 4-5%
Palestine 0.02 – 0.10$ <1$ 4%
Oman 0.03 – 0.12$ <1$ 2-3%
Lebanon 0.03 – 0.08$ <1$ 3-4%
Hong Kong 0.05 – 0.55$ 5$ 3%
 Sri Lanka 0.02 – 0.30$ 2$ 1-2%
South Africa 0.02 – 0.20$ 1$ 5-6%
Jordan 0.03 – 0.40$ 2$ 2-3%
Ecuador 0.03 – 0.20$ 1$ 2%
Ukraine 0.03 – 0.15$ 1$ 3%
Egypt 0.01 – 0.35$ 1$ 3-4%
Algeria 0.01 – 0.30$ 1$ 4%
Russia 0.02 – 0.50$ 3-5$ 1-2%
Pakistan 0.01 – 0.10$ <1$ 5-6%
Iran 0.02 – 0.20$ 1-2$ 3-4%
Ethiopia 0.02 – 0.10$ <1$ 3-4%
Azerbaijan 0.02 – 0.10$ <1$ 4%
Sudan 0.01 – 0.10$ 1$ 3-4%
Somalia 0.01 – 0.06$ 1$ 4%
Libya 0.01 – 0.08$ 1$ 2-3%
Burundi 0.01 – 0.10$ 1$ 3%
Myanmar (Burma) 0.00 – 0.05$ <0.50$ 3-4%
Zimbabwe 0.03 – 0.15$ 1$ 3%
Yemen 0.03 – 0.20$ 1$ 2-3%
Vietnam 0.05 – 0.50$ >1$ 3-4%
Trinidad & Tobago 0.10 – 1$ 10$ 2-4%
Taiwan 0.10 – 0.50$ 3$ 2%
Syria 0.02 – 0.10$ 1$ 3%
Sweden 0.06 -0.20$ 1-2$ 3%
Romania 0.08 – 0.35$ 2$ 2-3%
Portugal 0.05 – 0.50$ 3$ 3%
Poland 0.10 – 0.50$ 1$ 2%
Norway 0.10 – 0.45$ 1$ 2-3%
Nigeria 0.10 – 0.40$ 1$ 2-3%
 Nepal 0.05 – 0.25$ 1$ 3%
 Morocco 0.08 – 0.50$ 1$ 2-3%
Mexico 0.10 – 0.50$ 1-2$ 3-4%
Kenya 0.01 – 0.22$ 1$ 3%
Israel 0.10 – 0.36$ 1$ 2%
Ireland 0.12 – 0.45$ 3$ 2-3%
Iraq 0.01 -0.10$ 1$ 3%
Hungary 0.10 – 0.47$ 1$ 2-3%
Greece 0.04 – 0.10$ 1$ 3%
France 0.10 – 0.50$ 2$ 2-5%
Finland 0.07 – 0.20$ 1$ 1-2%
Denmark 0.10 – 0.40$ 1$ 3%
Czech Republic 0.06 – 0.18$ 1$ 3%
Australia 0.15 – 1$ 3-5$ 2-3%
Austria 0.10 – 0.60$ 2$ 3%
Argentina 0.04 – 0.30$ 1$ 4-5%
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This report is average result of many AdSense publishers having many different sites in all big niches. You may get different CPC then above as I have mentioned before that this is average, not actual.

If you think there is anything wrong let us know in the comment also you can share your experience and CPC result so we keep this list updated for all users from all over the world.

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