Google Adsense CPC Rates by Country – Find out Which Country Pays the Most

Adsense is the first choice of network for any publisher whether small or big. Adsense pays for valid ad clicks and impressions publishers receive on their website....

Adsense is the first choice of network for any publisher whether small or big. Adsense pays for valid ad clicks and impressions publishers receive on their website. Revenue for every click publisher receives varies, depending upon many different factors including:

  1. Visitor Country
  2. Type of Ad
  3. Demand & Supply
  4. Number of Bidders for Ad Spot
  5. Small / Large Publisher
(This isn’t Possible any longer, but it was a few years ago with adsense!)

Adsense CPC depends upon the following factors:

  • How competitive is the market? Higher the revenue, higher the competion. Example: Insurance CPC is ten times higher than Dating
  • Where the user is coming from? Indian consumer is far less likely to buy than the US consumer
  • How many ad networks are bidding on your inventory? Higher the demand, higher the CPC/revenue.

Adsense CPC normally ranges from average 0.5$ to 2$ at the most for normal publishers, some account holders can enjoy up to 50$+ CPC for top-paying keywords. Keep reading below to see how we can get high CPC.

Adsense CPC Rates By Country

I have collected this data from several sources so we can have an idea and make an average estimate of how much AdSense pay by country.

Note:

*Average CPC: Normal CPC which most of the publishers receive on their click including all major niches.
*Maximum CPC: is the highest CPC that publishers receive on top-paying niches.
*Average CTR: is a measure of the nature of people that usually click on Ads, remember CTR depend on the placement of the ad and site layout.

Remember it’s in the euro. 
1
Country Average CPC (EUR) Average CTR Average RPM
2
United States 0.26 0.78% 2.04
3
Australia 0.23 0.80% 1.83
4
Canada 0.22 0.63% 1.37
5
Marshall Islands
0.22 1.20% 2.62
6
United Kingdom
0.2 0.81% 1.6
7
Germany 0.18 1.38% 2.44
8
Unknown Region
0.18 1.13% 2.07
9
Switzerland 0.15 1.60% 2.35
10
China 0.15 0.49% 0.73
11
Norway 0.14 1.09% 1.5
12
Austria 0.14 1.18% 1.67
13
Ireland 0.14 0.71% 1.01
14
Togo 0.14 3.76% 5.32
15
Andorra 0.14 1.07% 1.52
16
New Zealand 0.13 0.85% 1.14
17
Netherlands 0.12 0.75% 0.91
18
France 0.12 1.20% 1.4
19
Singapore 0.12 0.77% 0.89
20
Burkina Faso 0.12 0.18% 0.21
21
Sweden 0.11 1.68% 1.82
22
Belgium 0.11 0.96% 1.09
23
Vanuatu 0.11 0.65% 0.73
24
Finland 0.1 1.85% 1.91
25
United Arab Emirates
0.1 0.94% 0.93
26
Hong Kong 0.1 0.72% 0.7
27
Côte d’Ivoire 0.1 1.16% 1.14
28
South Africa 0.09 1.01% 0.86
29
Nigeria 0.09 0.97% 0.88
30
Israel 0.09 0.99% 0.93
31
Japan 0.09 0.69% 0.6
32
Oman 0.09 0.95% 0.81
33
Sierra Leone 0.09 1.23% 1.14
34
Italy 0.08 0.81% 0.62
35
Spain 0.08 0.67% 0.53
36
Denmark 0.08 1.09% 0.87
37
Qatar 0.08 0.51% 0.41
38
Ukraine 0.08 1.01% 0.8
39
Ghana 0.08 1.23% 0.93
40
Iran 0.08 1.79% 1.42
41
Puerto Rico 0.08 0.82% 0.63
42
Syria 0.08 1.00% 0.84
43
South Korea 0.07 0.81% 0.58
44
Czechia 0.07 1.09% 0.76
45
Kuwait 0.07 0.63% 0.42
46
Estonia 0.07 1.70% 1.25
47
Cameroon 0.07 0.90% 0.64
48
Bahrain 0.07 1.87% 1.23
49
Poland 0.06 0.92% 0.51
50
Portugal 0.06 0.89% 0.51
51
Taiwan 0.06 0.93% 0.54
52
Russia 0.06 0.91% 0.55
53
Jordan 0.06 2.19% 1.27
54
Slovenia 0.06 0.77% 0.45
55
Latvia 0.06 1.40% 0.77
56
Papua New Guinea
0.06 1.77% 1.02
57
Dominican Republic
0.06 0.70% 0.43
58
Luxembourg 0.06 0.57% 0.32
59
Kyrgyzstan 0.06 2.16% 1.28
60
Malaysia 0.05 0.70% 0.34
61
Brazil 0.05 0.76% 0.37
62
Saudi Arabia 0.05 1.95% 0.93
63
Hungary 0.05 1.34% 0.64
64
Chile 0.05 0.71% 0.32
65
Croatia 0.05 0.66% 0.34
66
Mauritius 0.05 1.17% 0.62
67
Iceland 0.05 1.95% 0.99
68
Maldives 0.05 0.90% 0.44
69
Malta 0.05 1.00% 0.48
70
Macau 0.05 1.20% 0.58
71
Uzbekistan 0.05 0.34% 0.18
72
Grenada 0.05 1.43% 0.7
73
Angola 0.05 1.24% 0.66
74
Kiribati 0.05 10.00% 4.63
75
India 0.04 0.85% 0.34
76
Indonesia 0.04 0.79% 0.3
77
Turkey 0.04 0.52% 0.23
78
Vietnam 0.04 1.05% 0.38
79
Peru 0.04 0.61% 0.22
80
Romania 0.04 1.27% 0.45
81
Cambodia 0.04 3.16% 1.14
82
Greece 0.04 0.59% 0.23
83
Argentina 0.04 0.70% 0.27
84
Kosovo 0.04 2.79% 1.08
85
Slovakia 0.04 1.12% 0.47
86
Palestine 0.04 1.01% 0.43
87
Mongolia 0.04 2.74% 1.17
88
Bulgaria 0.04 0.74% 0.29
89
Somalia 0.04 1.32% 0.54
90
Senegal 0.04 2.61% 1.05
91
Cyprus 0.04 0.60% 0.25
92
Kazakhstan 0.04 1.45% 0.54
93
Aruba 0.04 2.46% 0.9
94
Liberia 0.04 4.20% 1.49
95
Bahamas 0.04 0.82% 0.33
96
Martinique 0.04 1.37% 0.52
97
French Guiana 0.04 1.94% 0.81
98
Micronesia 0.04 2.17% 0.92
99
Pakistan 0.03 0.85% 0.23
100
Thailand 0.03 1.18% 0.39
101
Philippines 0.03 0.88% 0.23
102
Mexico 0.03 0.98% 0.31
103
Bangladesh 0.03 1.25% 0.42
104
Egypt 0.03 0.88% 0.29
105
Ethiopia 0.03 1.67% 0.52
106
Nepal 0.03 1.39% 0.4
107
Kenya 0.03 1.09% 0.33
108
Sri Lanka 0.03 1.11% 0.31
109
Colombia 0.03 0.72% 0.18
110
Afghanistan 0.03 1.12% 0.32
111
Bolivia 0.03 1.00% 0.25
112
Lithuania 0.03 1.50% 0.4
113
Tunisia 0.03 1.43% 0.37
114
Costa Rica 0.03 0.92% 0.27
115
Trinidad & Tobago
0.03 1.01% 0.35
116
Ecuador 0.03 0.84% 0.28
117
Serbia 0.03 0.92% 0.26
118
Bosnia & Herzegovina
0.03 1.11% 0.35
119
Guatemala 0.03 0.85% 0.23
120
Macedonia (FYROM)
0.03 0.98% 0.25
121
Yemen 0.03 1.49% 0.48
122
Rwanda 0.03 0.55% 0.19
123
Uruguay 0.03 0.71% 0.23
124
Belarus 0.03 0.86% 0.26
125
Suriname 0.03 1.43% 0.43
126
Mozambique 0.03 1.19% 0.32
127
Lesotho 0.03 2.59% 0.69
128
Botswana 0.03 1.64% 0.44
129
Armenia 0.03 0.91% 0.27
130
French Polynesia
0.03 1.59% 0.46
131
Cook Islands 0.03 3.67% 1.24
132
Congo – Kinshasa
0.03 0.93% 0.26
133
Northern Mariana Islands
0.03 2.29% 0.78
134
Cayman Islands
0.03 0.93% 0.3
135
Algeria 0.02 1.81% 0.39
136
Morocco 0.02 1.18% 0.28
137
Iraq 0.02 4.06% 0.79
138
Lebanon 0.02 1.79% 0.39
139
Jamaica 0.02 1.56% 0.38
140
Myanmar (Burma)
0.02 1.40% 0.22
141
Uganda 0.02 1.36% 0.3
142
Georgia 0.02 2.04% 0.36
143
Cuba 0.02 1.07% 0.23
144
Panama 0.02 0.98% 0.2
145
El Salvador 0.02 1.30% 0.32
146
Libya 0.02 0.89% 0.13
147
Venezuela 0.02 0.71% 0.13
148
Zimbabwe 0.02 1.32% 0.28
149
Madagascar 0.02 0.90% 0.2
150
Paraguay 0.02 1.10% 0.22
151
Brunei 0.02 0.59% 0.1
152
Barbados 0.02 1.19% 0.23
153
Tanzania 0.02 0.68% 0.11
154
Réunion 0.02 0.88% 0.19
155
Moldova 0.02 1.36% 0.29
156
Guam 0.02 1.04% 0.22
157
Namibia 0.02 1.23% 0.2
158
Benin 0.02 1.55% 0.27
159
Fiji 0.02 1.02% 0.19
160
Turks & Caicos Islands
0.02 5.00% 0.92
161
Nicaragua 0.02 0.25% 0.05
162
Djibouti 0.02 1.12% 0.24
163
Tonga 0.02 5.88% 1.02
164
Samoa 0.02 1.90% 0.33
165
Haiti 0.02 0.50% 0.11
166
Albania 0.01 1.75% 0.24
167
Sudan 0.01 1.12% 0.12
168
Azerbaijan 0.01 2.73% 0.27
169
Guyana 0.01 1.91% 0.28
170
Laos 0.01 2.71% 0.27
171
Zambia 0.01 1.75% 0.17
172
Turkmenistan 0.01 0.96% 0.1
173
Montenegro 0.01 1.54% 0.15
174
Honduras 0.01 0.76% 0.08
175
St. Lucia 0.01 1.82% 0.16
176
Solomon Islands
0.01 4.22% 0.49
177
Malawi 0.01 1.89% 0.11
178
Guinea 0.01 3.01% 0.36
179
American Samoa
0.01 5.75% 0.54
180
Swaziland 0.01 2.71% 0.14
181
St. Kitts & Nevis
0.01 1.20% 0.14
182
Bhutan 0.01 1.22% 0.18
183
New Caledonia 0.01 1.11% 0.09
184
Curaçao 0.01 1.47% 0.13
185
Caribbean Netherlands
0.01 0.89% 0.09
186
Burundi 0.01 6.85% 0.38
187
Seychelles 0.01 0.95% 0.08
188
Faroe Islands 0.01 1.45% 0.14
189
Central African Republic
0.01 12.50% 1.43
190
Belize 0.01 0.55% 0.05
191
St. Vincent & Grenadines
0.01 0.30% 0.03
192
Palau 0.01 2.17% 0.28
193
Greenland 0.01 4.17% 0.24
194
Gambia 0.01 0.58% 0.03
195
Equatorial Guinea
0.01 2.00% 0.23
196
Dominica 0.01 2.08% 0.12
197
Congo – Brazzaville
0.01 2.13% 0.13
198
British Indian Ocean Territory
0.01 25.00% 1.46

OLD REPORT

 Country Average CPC Rate  Maximum CPC Rate Average CTR
 United States (US)  0.16 – 1$  >15$  2-3%
 Canada  0.30 – 7$  >17$  2%
 United Kingdom (UK)  0.33 – 3$  >9$  1-2%
 Germany  0.40 – 1$  >11$  1-3%
 Thailand  0.30 – 1$  6$  2%
 Japan  0.20 – 0.80$  4$  3%
 United Arab Eimrates (UAE)  0.15 – 3$  11$  4%
Switzerland  0.20 – 1$  6$  3%
Italy  0.10 – 0.50$  3$  1-3%
South Korea  0.15 – 1$  4$  1-3%
Singapore  0.15 – 0.90$  5$  1-2%
Malaysia  0.6 – 0.60$  2$  2%
Qatar  0.6 – 0.70$  3$  3%
New Zealand  0.10 -0.40$  3$  4%
 Kuwait  0.30 – 2$  14$  4%
 Spain  0.10 – 0.60$  2$  3-4%
 Ghana  0.10 – 0.30$  1$  3%
 Zambia  0.05 – 0.30$  1$  4-5%
 Saudi Arabia  0.10 – 1$  7$  3-4%
 Turkey  0.10 – 0.50$  2$  3%
 India  0.10 – 0.45$  3$  3-5%
Cameroon  0.05 – 0.30$  2$  3%
Brazil  0.10 – 0.50$  1$  2-3%
Netherlands  0.06 – 0.70$  2$  2%
Indonesia  0.06 – 0.38$  1$  2-3%
Bangladesh  0.05 – 0.30$  1$  4%
Philippines  0.03 – 0.25$  1$  3-5%
China  0.05 – 0.80$  6$  2-3%
Brunei  0.04 – 0.23$  <1$  5%
Afghanistan  0.03 – 0.15$  <1$  4-5%
Palestine  0.02 – 0.10$  <1$  4%
Oman  0.03 – 0.12$  <1$  2-3%
Lebanon  0.03 – 0.08$  <1$  3-4%
Hong Kong  0.05 – 0.55$  5$  3%
 Sri Lanka  0.02 – 0.30$  2$  1-2%
South Africa  0.02 – 0.20$  1$  5-6%
Jordan  0.03 – 0.40$  2$  2-3%
Ecuador  0.03 – 0.20$  1$  2%
Ukraine  0.03 – 0.15$  1$  3%
Egypt  0.01 – 0.35$  1$  3-4%
Algeria  0.01 – 0.30$  1$  4%
Russia  0.02 – 0.50$  3-5$  1-2%
Pakistan  0.01 – 0.10$  <1$  5-6%
Iran  0.02 – 0.20$  1-2$  3-4%
Ethiopia  0.02 – 0.10$  <1$  3-4%
Azerbaijan  0.02 – 0.10$  <1$  4%
Sudan  0.01 – 0.10$  1$  3-4%
Somalia  0.01 – 0.06$  1$  4%
Libya  0.01 – 0.08$  1$  2-3%
Burundi  0.01 – 0.10$  1$  3%
Myanmar (Burma)  0.00 – 0.05$  <0.50$  3-4%
Zimbabwe  0.03 – 0.15$  1$  3%
Yemen  0.03 – 0.20$  1$  2-3%
Vietnam  0.05 – 0.50$  >1$  3-4%
Trinidad & Tobago  0.10 – 1$  10$  2-4%
Taiwan  0.10 – 0.50$  3$  2%
Syria  0.02 – 0.10$  1$  3%
Sweden  0.06 -0.20$  1-2$  3%
Romania  0.08 – 0.35$  2$  2-3%
Portugal  0.05 – 0.50$  3$  3%
Poland  0.10 – 0.50$  1$  2%
Norway  0.10 – 0.45$  1$  2-3%
Nigeria  0.10 – 0.40$  1$  2-3%
 Nepal  0.05 – 0.25$  1$  3%
 Morocco  0.08 – 0.50$  1$  2-3%
Mexico  0.10 – 0.50$  1-2$  3-4%
Kenya  0.01 – 0.22$  1$  3%
Israel  0.10 – 0.36$  1$  2%
Ireland  0.12 – 0.45$  3$  2-3%
Iraq  0.01 -0.10$  1$  3%
Hungary  0.10 – 0.47$  1$  2-3%
Greece  0.04 – 0.10$  1$  3%
France  0.10 – 0.50$  2$  2-5%
Finland  0.07 – 0.20$  1$  1-2%
Denmark  0.10 – 0.40$  1$  3%
Czech Republic  0.06 – 0.18$  1$  3%
Australia  0.15 – 1$  3-5$  2-3%
Austria  0.10 – 0.60$  2$  3%
Argentina  0.04 – 0.30$  1$  4-5%

This report is the average result of many AdSense publishers having many different sites in all big niches. You may get different CPC then above as I have mentioned before that this is average, not actual.

If you think there is anything wrong let us know in the comment also you can share your experience and CPC result so we keep this list updated for all users from all over the world.

Thanks for reading? and share it with friends if this helped you.

Author

Hi Readers, Welcome to My Blog. I am Hamza Ahmed, a tech geek From Islamabad Pakistan. I love to write, code and explore new amazing stuff. You can connect with me on Twitter & Facebook. Read more about me here.