Within the last couple of decades, the digital revolution has completely changed the game for modern marketing. While it’s made some aspects of marketing more streamlined and accessible, it’s also made other aspects more complex.
Starting out in digital marketing, especially if you’re a fledgling business owner, can be a bit intimidating. However, there are tried and tested techniques you can use to ensure that digital marketing works for you. Here are the five things you need for simple yet effective digital marketing.
One of the most important things you need to learn about digital marketing is SEO (search engine optimization). Google processes approximately 70,000 search queries per second. Coupled with 1.74 billion websites on the Internet, that’s a lot of competition.
SEO allows you to pick the most effective search terms for your business or product, which allows more customers to find you. Not sure you’ve got it? In our post on ‘Fiverr Gig SEO and Ranking Tricks to Boost Your Sales’, we talk about simple SEO tips and tricks, such as putting the right keywords in your title and body text. With proper SEO, you have a higher chance of beating out your competition and ranking higher in the search results page.
Another foundational aspect of digital marketing is email marketing. Email marketing has been around for about as long as Web 2.0, and is an essential part of any modern marketing strategy. With email marketing, you can build trust, brand awareness, promote your products, and more with the click of a button.
Building an effective email campaign is essential to your overall marketing strategy’s success. A post on email marketing by Triadex Services, outlines how campaigns with email marketing convert better than campaigns without. It’s a low cost, and when designed and executed correctly it can boost engagement and sales, unlike any other technique.
Social Media Marketing
Social media marketing is another essential tool in today’s modern marketing world. With over 3.80 billion people on social media, companies that don’t have a dedicated social media strategy are missing out on a huge market.
Social media is more than just a place where you can post information about products and services. It’s also a hub for promoting your business, reaching out to new customers, and providing customer service. B2C states that it’s also more effective when used alongside other methods like email marketing. No matter how big or small your business, you need to be on social media.
We’re currently living in an era that’s more focused on visuals than ever before. Customers are looking for more than just information— they want to be engaged, and the best and first step to engaging most customers is through visuals.
Visual content marketing has always been part and parcel of marketing as a whole, but it’s especially important in digital marketing. Jordan Stella of UpCity was quoted on AllBusiness as saying that visual imagery helps make things more personable, allowing businesses to draw on emotion and empathy quickly and easily. Plus, not only is content like infographics and videos more likely to keep your customers engaged, but they’re also retained for longer.
Finally, you’re going to need an engaging website in order to really make a mark with your digital marketing strategy. Websites tend to be your first encounter with customers, and are an essential part of your complete marketing package.
Research by KPMG has found that 47% of people searching online before making a purchase will visit a company website. With an attractive, informative, and easy-to-load landing page, you’re likely to pull in sales and create a better impression of your company overall.